The Influence of Mass Media on the Way Political Campaigns are Run Essa

The puzzle prohibited of Mass Media on the Way Political Campaigns are RunOn the Monday when the United States Supreme Court issued its ruling on whether the deadline for certifying votes could be elongated in Florida, there was an unsettling sight on TV. News correspondents came flying out of the court and stood, out of breath, before the cameras. Without having read the six-page ruling, reporters began to talk to millions of people to the highest degree what the court had done. Some reporters got it flat wrong, saying the high courts ruling was in favor of George W. Bush and a defeat for Al Gore. News wire services and several Web sites also incorrectly summarized the courts action. It was only after that the news media corrected itself by reporting that the court had simply direct the case back to the Florida Supreme Court and requested some clarification. Walter Cronkite, the keep legend of TV news, has criticized his profession for having too much of an emphasis on expir eting the news out fast. And the Society of Professional Journalists has criticized the media in the wash of these events for failing to act independently in their reporting on the election...so what is the sincere role of the media in political campaigns? Does it report or influence? world One of the most important aspects of political elections is its media presentation. This is especially enhanced in the United States where the majority of the people are media thirsty. The important factor that plays on the electoral process is the ability to promote and set the agenda for the candidate. This comes from the solvent they want from their campaigns. Most candidates believe that their policy to promote their agenda at the beginning of the year is never effective because people eventually get tired of watching their faces and their biographies on the media channels and other mass media distribution. Hence, it acts negatively on the psychology of the people. Therefore it is imperati ve that media must be employ in a very contingent manner. Secondly, the image of the candidate presented in mass media is paid therefore they need to be effective. Candidates depend on the office of the campaigner to do this. The media for example gives the power to the candidate to make believe policy views in a realistic manner that is meant to attract the caution of the viewer. The imagery, the impression and the psycho... ... influence people to believe that the candidates are true to their campaigning. redden if they were losing against the main opponent, they are still willing to fight till the stick up moment because what they believe is concrete. This creates a ripple effect on the voters, thereby compelling them to make decisions for the candidate. Those who drop out earlier on do not get the benefit of last minute decision-makers. References1.John Nichols, beat OFF THE PREDICTED LOW VOTE TODAY. , Capital Times (Madison, WI), 02-16-1999, pp 8A.2.Lawrence, David. Amer ica The politics of Diversity. United States Wadsworth Publishing Company, 1999.3.Masterson, Karen. Campaign 2000 Businesses Feel Strains of Political Shakedown. The Houston Chronicles. October 19, 2000, wind Edition.4.The Case Program, Kennedy School of Government, Harvard University 19965.TOM FITZGERALD, AIR WARS IN NEW HAMPSHIRE. , The prove (Bergen County, NJ), 02-16-1996, pp a14.6.BERTIL HANSON, Fixing Campaign Spending. Vol. 15, The World & I, 03-01-2000, pp 32.7.Julia Kindl, Agenda-Setting Function, Last modified 3/15/00 http//oak.cats.ohiou.edu