Importance of Geographic Information Systems (GIS) in hazard Essay

Importance of Geographic Information Systems (GIS) in hazard mitigation and preparedness planning - Essay Example They need help to successfully accomplish their mission. â€Å"To develop a better emergency management effort at the level of county emergency management agencies, these agencies must be equipped with tools that help them to overcome their resource shortfalls† (Drabek, 1990). These tools must allow them to not only reach information about the geographical, geophysical, and socioeconomic characteristics of their county, but also to determine, visualize, and analyze the possible extent of disasters. â€Å"Efficient management of potential risks can only be accomplished if the emergency managers are aware of the extent of the possible effects of disasters. Such tools can be developed to act as a decision support system for emergency management agencies, through the use of a geographic information system (GIS)† (Fulcher, 1995). Disaster management consists of various cyclical phases: mitigation, preparedness, response, and recovery. Because each phase is geographically related to where people, places, and things are spatially located, GIS can be a valuable tool for analysis purposes throughout each cycle. The Federal Emergency Management Agency (FEMA) classifies overall emergency management into four categories: mitigation, preparedness, response, and recovery. â€Å"Mitigation can be described as the efforts that reduce the degree of long-term risk to human life and property from natural and man-made hazards† (Ciglar, 1988). Preparedness is the activities that develop operational capabilities for responding to an emergency. Response covers the efforts taken immediately before, during, or directly after an emergency that save lives, minimize property damage, or improve recovery. Recovery includes the activities that restore vital life-support systems to minimum operating standards and long-term activities that return life to normal. Each of the 50 states has its

Environmental Issues and the Industrial Revolution Coursework

Environmental Issues and the Industrial Revolution - Coursework Example In the course of production, gases such as sulfur dioxide, nitrogen oxides, carbon monoxide and dioxide and chlorofluorocarbons among others that are produced as waste material by industries are released into the atmosphere. The result is massive air pollution. The most far reaching effect of these emissions is changes in climate. The average temperatures in the world increase every year, there are more floods, and the desserts are expanding among other deviations from climate as it were in the past. Air pollution also has negative impacts on plant and animal species as well as humans. For instance, acid rain increases the acidity of the soil which damages plants while inhalation of these gases causes health complications to humans. Industries also release chemical effluents in liquid form which when released into rivers and other water bodies and this has resulted into the decrease of fish and extinction of some species. The first locomotives used steam engines. In the present age, majority of automobiles use gas. Increased use of automobiles degrades the environment because it necessitates mining of oil. Combustion of gas to propel vehicles results in emission of gases which causes air pollution. The major pollutant from cars is carbon dioxide which is a green house gas that depletes the ozone layer and also contributes to global warming. Emissions such as nitrogen and sulfur oxides are part of the reason why the number of cancer cases is on the rise. Air pollution from locomotives also causes acid rain which is detrimental to plants. Industrial revolution has necessitated continued mining of oil and gas which is used to power motor vehicles, factory machines and in cooking. Mining and transportation of oil poses a danger to the environment through the possibility of oils spills on water bodies and also on land. Oil spills result in both short and long term

Corporate Social Responsibility Programs Marketing Managers Essay

Corporate Social Responsibility Programs Marketing Managers - Essay Example While obeying law and economic interest, a social responsible business is involved in social activities that improve society. It does not appear that the responsibilities of a corporation to society, their employees, customers, suppliers, and the communities or shareholders in which they service are in practice According to Robbins, a social responsible business pursues long goals that are good for society and cause no harm. Marketing managers, as moral agents, are required to make practical and as well as ethical decisions. In doing so, managers have to do what is right because it is their responsibility. Why do marketing managers need to ensure that their companies operate visible Corporate Social Responsibility programs (CSR) CSR should be of high priority. This will give managers the opportunity to display their value throughout the company. Public opinion supports corporations pursuing economic and social goals. Social responsible companies tend to have secured long run of profits. Social responsible activities are simply the right thing to do. Seeking social goals create an attractive public image for businesses. Involvement in social programs helps to solve social problems. Addressing social problems before they become serious and costly will definitely benefit the society as a whole. A socially responsible corporation can normally expect minimum government regulations. Regarding stockholder interests, being social responsible will increase a corporation's stock prices in the long run. And many successful businesses have huge profits that will support charitable projects that n eed funding (Robbins, 2005, Page102). Elfren Sicangco Cruz states that there many definitions of corporate social responsibility. According to the World Business Council for Sustainable Development, CSR is a continuing commitment by business to behave ethically while contributing to economic development; improving the quality of life for workers and their families; the local community and society at large. Mallen Baker suggests that corporate management business processes are to make an overall positive impact on society. The International Organization of Employers says CSR is a voluntary positive initiative by businesses that look beyond legal aspects in economic, social, and environmental areas. Michael Hopkins, in A Plantary Bargain: CSR Comes of Age, goes on to say that corporate social responsibility is the treatment of stakeholders both in and outside the corporation. Corporate social responsibility (CSR) is fundamental to a long term, comprehensive approach to business success. CSR has become one of the benchmarks of an organization's overall success. Corporations as well as their marketing managers need to ensure that every aspect of their performance reflect the values, interests and expectations of society. Why Social responsible activities affect a company's economic performance. There are findings from research studies that can fully explain the importance of corporate social responsibility programs. In such studies, there appears to be little evidence that a company's social activities harm long term economic performance. Companies are reporting that there is positive relationship between social responsibility and economic performance. Marketing managers should, however, certainly consider social goals as they plan, organize, lead and control their company's operations. Corporation can implement CSR at many levels.

Marketing strategy assignment Essay Example | Topics and Well Written Essays - 1250 words

Marketing strategy assignment - Essay Example â€Å"Samsung has adopted an aggressive branding and advertising strategy to transform the company from the manufacturer of cheaper Japanese brands products to a global brand known for innovations, cutting edge technology and leading design† (Farhoomand, 2013, p.13). Consumer preferences and loyalty are essential for the development of a brand. As per the views of marketing experts, strong brands can capture consumer preferences and loyalty. Samsung is a stronger brand since it is able to offer different products such as mobile phones, televisions, computers, washing machines, Fridge, air conditioners, semi-conductor devises etc. Moreover, Samsung has stronger presences in most of the continents. Even though American company, Apple Inc. is one of the strongest competitors of Samsung, the company is able to penetrate deep into American market also. In fact Samsung is using diversified products as a mean to establish its brand in different continents and markets. Creation of emotional attachment is an effective branding strategies used by many companies. Samsung is one among such companies. Globally, Samsung is a trusted brand and many people, especially the consumers in Asia, have some kind of emotional attachments to it. For example, many of Samsung smartphone users are eagerly waiting for the arrival of new smartphones from Samsung all the time. They know very well that the ability of Samsung in incorporating new features to its new products is outstanding. The recently introduced Galaxy S6 edge is an example of Samsung abilities to make use of cutting edge technologies such as curved display (Samsung, 2015). All new products from Samsung offer some kind of surprise elements for the consumers. As a result of that, the emotional attachment towards Samsung brand among the consumers is growing. In order to create emotional attachment, Samsung makes use of different

Global Warming Melts from View Now That Economys on Ice Essay

Global Warming Melts from View Now That Economys on Ice - Essay Example This article was big on words and figures and speech but lack the hard proof to substantiate its claims. The author started his article with the sentence â€Å" GIVEN that we, at least everybody with a government-guaranteed bank account, are all socialists now, everybody understands how cruelly incompetent capitalism is.† Most words used in this sentence have depreciatory ring to them and the object of the criticism is capitalism. The author, in this first sentence, created these antithetical ideas of socialism and capitalism and instantly attributing to the latter dire qualities. He referred to it as â€Å"cruel† and â€Å"incompetent† while at the same time calling Australians socialists, which is of course, a hyperbole because having some people own a government-guaranteed bank account, do not constitute a country into a socialist one. The idea is perhaps, to picture capitalism and the Australian people as poles apart creating a nemesis effect.

Do Structure Matter Research Paper Example | Topics and Well Written Essays - 750 words

Do Structure Matter - Research Paper Example In the New Yorker magazine, the designer shared the readers’ position to understand the much-needed topical matters. Additionally, the New Yorker designers attain customers’ attention by using letters and words that enhance connection, employing the use of challenging language and unbelievable revelations and statements that attract readers’ attention. The designer here therefore steps into the shoes of New Yorker Magazine readers to enable bring out their specific needs that would attract and retain their attention to the content of the magazine. The large bold typeface used help communicate the significance of a heading therefore improving readers attention. The different segments running at the top parts communicate the relevance of each topic covered from books, fiction, daily comments among other headings in bold typeface. The magazine avoids excess use of decorative typeface. However much these have a potential of attracting customers, they may make the magazine hard to read through. This would then push readers to other easier, words, and letterforms in the magazine. This little use of decoration improves readers’ attention and retains their concentration to the contents they read (Jessica & Carolyn, 2007). New Yorker magazine achieve tone and texture in its design through integrating lines of type, words and letterforms. Additionally, it makes good use of weight, line spacing, letter spacing and typeface to attain readers’ attention to the content of the magazine. These design quality enhances brightness and density of type that moderates tone and texture in the magazine. Tone and textures determine an order in which readers go through a text. Putting the main topic in bold and coloring of parts of the text makes them more attractive and appealing to readers irrespective of their relevance (Knight & Glaser, 2013). The magazine uses multiple fonts that prove

LEARNING LOG AND COMPREHENSIVE ACTION PLAN FOR CHANGE Essay

LEARNING LOG AND COMPREHENSIVE ACTION PLAN FOR CHANGE - Essay Example this change would result in positive personal and professional growth and in enhancing interpersonal relationships with diverse people from various walks of life. If I did not change these areas, it would affect personal and career growth as problems and conflicts need resolution to avoid negative outcomes. Self-Reflection: The concepts focusing on one’s ability to assess personality, attitude, and emotional intelligence are relevant as these affects all facets of relating with other people. The lessons learned from this section would assist in one’s interpersonal relationships in various situations by acknowledgement of personal strengths and weaknesses. Therefore, a journey in self-awareness provided me with the opportunity to gauge the areas I am strong in and to address those that need improvement. Responses to Reflection Questions: I think that feedback is a necessary element in all communication processes. Self-disclosure however is given only in appropriate situations and to people one completely trusts. Trust should be earned and could not be assumed that all people are trustworthy. Honestly, I am not comfortable with self-disclosure because it exposes aspects of one’s self that could be prone to criticisms. Trusting others should only be practiced when trust has been earned. It is therefore more difficult to disclose oneself rather than learn to trust others. Since I am more apprehensive to disclose oneself to others than to trust other people, then, I welcome feedback more from others; rather than me giving feedback to people that I know would hurt them or betray their trust in me. I have established complete trust to my family and close friends and the relationship is symbiotic; therefore, the relationship has been bonded through trust and self-disclosure. To enh ance relationships with friends, my weakness in self-disclosure could be slowly addressed to be more open to them and to communicate what needs to be addressed. If I am more willing to