Congress and Global Warming Policy Essay Example | Topics and Well Written Essays - 250 words

Congress and Global Warming Policy - Essay Example These two geographical areas are engaged in economic activities from which they earn their living. The people living in these regions are represented by elected and nominated legislators sent to the two houses to promote their welfare. Some of these members are funded by - individuals, companies, for-profits, and non-profits - organizations to the legislative houses. Therefore, these groups sometimes influence the nomination of these representatives and senators and may influence a candidate to be defeated.Theregionsdependent on tourism and conservation of the environment would want the gasses emissions to be reduced to protect the environment. However, individuals engaged in production that pollutes the environment would wish to continue their economic activity, oblivious to the fact that they are damaging the environment. Therefore, it is very difficult to find a common ground on addressing global warming because whatever measures were taken to control global warming would affect t he livelihoods of the American citizens.ConclusionCongress should find a consensus on issues about the conservation of the environment. Being the house that formulates policies, it should come up with a common playing field that would restrict carbon emissions that cause global warming while at the same time providing incentives for adopting resolutions. It should formulate policies that will compel the government to invest heavily in environmentally friendly options that would reduce the global warming effect.

The Rise and Fall of the Cherokee Nation By John Ehle Essay Example for Free

The Rise and Fall of the Cherokee Nation By John Ehle Essay Author John Ehle has written a book that follows the struggles of the early Cherokee people that were torn between the ways of their ancestors and the new rà ©gimes that some of their people want to follow. The Cherokee people were confused with how to adapt to their surroundings and to claim their own rights that the current government was denying to them. In the Trail of Tears, Ehle uses many different people and the historic accounts of their actions to tell the story of tragic and unfair deals made with the Cherokee people by the United States. One of the main historical figures Mr. Ehle centers upon is Major Ridge. He tells of Major Ridges ideas and hopes that would lead his people to prosperity. The United States government is closely analyzed; specifically pertaining to how the government neglected to help the Cherokee people become more efficient for themselves and not protecting them from other land greedy states. On the Hiwasse River, in approximately 1771, in what is now known as Virgina, a Cherokee woman, whos father was Highland Scot and her mother full Cherokee, gave birth to a baby boy named Ridge. The woman hopped that Ridge would grow to be a strong leader of his people. The Cherokee people were of a matrilineal society. This meant that Ridges mother and her brothers took the active role of instructing him in the ways of being a hunter. From the time that he was born until the age of five he received instruction, in the town that he lived in with other boys, of how to be a warrior. When he was five a great war broke out between the Indians and whites and his parents decided it best to leave. This war helped give Ridge a glance at what was to come for him and his people. They moved into a cove in the higher mountains, which forced him to stop his training as a hunter so that he could help his family survive. A few years later the war had ended and when he was ten years old his family moved to the town of Chestowee where he resumed his training with his uncles instructions. When Ridge reached puberty he moved to advanced instruction to become a warrior, a strong and mighty position, and  this helped to welcome him to manhood. From this point on in his life rituals and ceremonies would be very important in everything he would do. One instance was the rituals that were need in order for a Cherokee man to  participate in a very important ball game. Certain things that were done were that the player could not eat certain types of foods or he could not touch a woman for the whole week before the game. Also the players Hickory stick was very important to him and had very important handling procedures that insured that the stick would be kept pure. One rite that was associated with the ball game was the scratching rite. The players were inflicted with almost three hundred scratches made from the ends of feathers all over their bodies. The strict ritual guide lines that Ridge was made to follow when he was younger helped to prepare him for all the struggles that he was to face in the years to come. It was in this year when Ridge was seventeen that the struggle between the Cherokees and the whites came to a final confrontation. During this time Ridge proved himself as a warrior by having more scalps than his father. When he can home he courted and married Susana. It was at this point he was invited to be a spokesman at the main council meeting for his town, a certifiably honor at his age of twenty-five. He was also known as being one of the first of his people to be a successful farmer, ferry owner and tradesmen. Susana and Ridge bore two children, Nancy and John. Later on Ridge assisted Colonel Jackson in subduing the uprising of the Creeks and Seminoles, which lead to his appointment of Major in the U.S. militia. Major ridge is the person responsible for the formation of the new Cherokee Nation. He began the new nation at New Echota, which contained within it a museum, library, judicial courts, legislative buildings and its own printing press, which published the first Cherokee newspaper the Phoenix. After his involvement with this new capital city, Major Ridge was hired to be the head negotiator for the Creeks land disputes in 1825. After the election of John Ross as principle chief, he was publicly humiliated and decided to concentrate on his livelihood. His son John then took over the role as heads spokesman. Major Ridge supported his son when John stated Indian immigration was the only future for the Cherokees. He continued to support John after Major Ridges own removal to Arkansas and until his murder, in 1839. There were many individuals and parties that were both beneficial and detrimental to the Cherokees trying to find their own way as a nation.  President Thomas Jefferson, who was the phasilitator of the Louisiana Purchase. President Andrew Jackson was one of the key figures in the movement to have the Cherokees relocated, just for the sake of creating more land for the white United States. Wilson Lumpkin was also a key factor in the Cherokee removal. He was the one who introduced the removal bill in Congress. Later on as governor of Georgia, he passed legislation making all Cherokee lands within the boarders of Georgia fall under its jurisdictional laws. There where many different religious factions that came into contact with the Cherokee people. Most of the religious contact between the whites and the Cherokees came in the formation of schools. Some of the individuals that helped to create these schools were: Reverend Cornelius started Brainerd in 1817, Reverend Samuel Worcester (postmaster and legal council) and Miss Sophia Sawyer who taught at a Monrovian church/school. There were many positive influences that came to the Cherokees through their own people: Major Ridge, his son John, Sequoyah (creator of the Cherokee written language), Charles Hicks, James Vann and Elias Buck Boudinot. The six afore mentioned people were the major influences on the creation of the New Cherokee Nation. The downfall of the Cherokee people began in 1803 with Thomas Jefferson negotiating the Louisiana Purchase. All of the Cherokee people were against this purchase, because it sold Cherokee and other tribes land to the U.S. that had no right to be bought or sold to any nation. From that point on the Cherokee people were in constant turmoil in way to keep from being pushed of their land by the whites. The United States Government, state governments and white prospectors were the people wanting the land in the name of progress. The New Echota Treaty was the final blow to the Cherokee people. The treaty, signed by John Ridge, John Walker Jr., Elias Boudinot, Major Ridge, Andrew Ross, John Gunter, and Stand Waters, gave the U.S. Cherokee lands of the east in exchange for lands in the west plus subsidies and surplus of 4.5 million dollars. The Cherokees that were opposed to the treaty was John Ross and his entire delegation. Even after they were forcibly removed from their land and relocated, they took the law into their own hands and assassinated Major Ridge, John Ridge and Elias Boudinot (the founders of the treaty). The most relished part of the book was in the beginning when the Cherokee people where at peace within their own sect. They had not yet lost their identity as a culture. The Cherokees knew who they were and that their life, which might be simple compared to the whites, was a full and complete life. This was all that was needed to survive and to be happy. In my opinion this book gives many accurate historical accounts of all aspects of the Cherokee removal. The beginning jumped around in topic a bit, making the book a little difficult to start, but one in the body of it there were many interesting facts given about the removal.

plea bargaining Essay -- essays research papers

Plea Bargaining Process   Ã‚  Ã‚  Ã‚  Ã‚  The plea bargaining process is very important to the criminal justice system because without it the criminal justice system would grind to a halt. Plea-bargaining is important because if every case went to a trial it would take years for criminals to get from the time of arrest till the time of trial. The video we saw showed an example of how the process works to get criminals who plea guilty to committing minor crimes through the system faster so that the courts can concentrate on those criminals who commit major crimes. In this video you can see some of the variables that enter into the plea-bargaining system and how they can be fair and unfair to the parties involved. You can see the quality of legal representation provided by the public defenders office and how they have the discretion to what happens to these criminals. And we can explore options to improve the system to operate more smoothly and provide better justice to the criminals for the community.   Ã‚  Ã‚  Ã‚  Ã‚  In this video we saw a few cases in which people committed crimes including public drunkenness, prostitution, and even a guy who was doing push-ups in the train tracks which caused a train to stop. In all cases the criminals were career criminals who have been in and out of trouble for years and in all cases they plead guilty and received little or no jail time. While you might think this is good for the criminals and they should be happ...

Rhetoric and Organizational Method Works

Rhetorical Modes QuizComplete the following chart to identify the purpose and structure of the various rhetorical modes used in academic writing. Provide at least two tips for writing each type of rhetorical device.Rhetorical mode PurposeExplain when or why each rhetorical mode is used. StructureExplain what organizational method works best with each rhetorical mode. TipsProvide two tips for writing in each rhetorical mode. Narration The purpose of narration is to tell a story whether it is factual or fiction. Having a plot, characters, protagonise, conflicts, and theme. Strong details like how each of our senses enteracts with different people, place or things. Also make sure to have a guide for your story whether it is factual, fiction or both. IllustrationDescriptionClassificationProcess analysisDefinitionComparison and contrastCause and effectPersuasionSelect one of the topics below and determine at least one rhetorical mode that would be appropriate for addressing the topic you selected. Write 100 to 150 words explaining the topic you selected, the rhetorical mode, and why you think this mode is most appropriate for addressing your topic.Pollution Workplace proposal for a new initiative Arguing to change a law Building a new park in your town Climate change Profile of your best friend or a family memberI would like to explain pollution to you by showing you the cause and effects, because this way you will know what may cause pollution and how it effects us. Since pollution is one of the major issue that we have today, it is important that we do what we can to minimize it so that we are able to let the next generation experience this beautiful world of ours.

Promoting the Culture of Peace in the World Essay

Introduction: No doubt, the world is a vast battle-field where almost every nation fights each other. Every nation has its own military equipments. What are these for? They are only for fighting other nations whenever a war breaks out. This only shows that the world is in a very dangerous situation now a day. Every day, every second, there is a possibility of outbreak of war, nuclear war as well as cold war. It means that there is a big threat in our every day life. Not only this, terrorists also make every corner of the globe insecure. It is disheartening that the old aged, innocent children and women are in this situation that they do not feel secured and safe. Who is responsible for this, is it the politicians, or the armies, or the bureaucrats? All of them including the selfish industrialists and rich people are responsible. Who would then step out to deal with this restlessness? â€Å"We, the Youth† would surely be the answer. Basic Elements: The basic important step to be taken by the youth is to protect and promote human rights. Human rights include our rights for living; in order to live, we need food, and in order to have food, we need to work to earn our daily living. Peaceful and happy life is the dream of everybody. If any one is lacking of peaceful life, he is automatically lacking of happiness, so that he may become desperate, depressed or disappointed in life. The desperate or disappointed persons are the most dangerous persons in the world. In the context of North East India where various terrorist groups are in active, one Minister in the region once said, â€Å"The main cause of insurgency in the North East region is that the Centre neglected this remote area†. This would be true to some extent that almost all the insurgent activities in North East India are demanding independence. Some of them are seeking for secure life which would be free from the threat of assimilation by other communities. The immediate cause of insurgency in the Lushai Hills (now Mizoram) was also Mautam Famine that Laldenga and friends felt that the Central Government of India was not taking a satisfactory action to relieve the victims of that famine, and then they rebelled against the Government of India and declared Independence in the year 1966. All these are related to Human Rights, since the people felt that the Government was not taking any step for the well being of its people, almost all of them supported the rebellious activities. From the above viewpoint, we may perceive that the main cause of insurgency and terrorism is human rights violation where the victims became conscious of their rights and then claimed the same consequently. In the context of the Middle East Crisis, one thing very clear is that almost all the terrorists in that area fight for freedom, not only for political freedom but also for religious freedom. Some Islamic terrorists fight for the supremacy of Islamism that would be free from Christian domination. In all the activities of the insurgents and the terrorists, the most important instruments are the youth of those respective communities. Supposed, all these youth who are in active in terrorism and insurgency had quitted their efforts for the same, obviously the activities of insurgency and terrorism would have been null and void and there would not be a big threat in our every day life. Nevertheless, these youth had firmly committed to fight for their community and to sacrifice their lives for the same. So, in order to promote peace culture, the youth are most concern. What to do: Since the important hand and leg of terrorists are youth among themselves, the responsibility of the youth today is very high that we need to step out to deal with this. Walt Disney said that the way to get started is to stop talking and to begin working, so that it is not enough to discuss and debate upon Promotion of Culture of Peace in the World, we have to step out. It is the duty of every intellectual and educated youth to win the heart of our brothers and sisters who are in active in terrorism. We need to negotiate them, whether or not they welcome, we need to approach them, we may fail at once, but we should not quit. Dr. APJ Abdul Kalam, the former President of India on the occasion of his visit to Mizoram University on 24th September 2005 said, â€Å"Where there is righteousness in the heart, there is Peace in the World†. This statement is truly acceptable because the righteous person would never harm the others, he would never hamper development of the world Peace and Prosperity. So that we, the youth have to keep this in mind, and let it remind us of our duty to counsel our fellow youth, whether they are terrorists or civilians. For promoting the culture of peace in the world, it is an urgent need to take the suggested steps mentioned below: †¢As mentioned above, the first important step would be creating awareness among the youth, common people. We should make our fellow youth aware of the urgent need to make an effort for promoting the culture of Peace in the world. We can organize awareness campaign and other various programmes related to it. We can make them aware of the same by writing articles and essays in the newspapers and magazines. †¢We can produce Television Programme and documentary films related to terrorism and the urgent need of stepping out in mission to stop terrorism. †¢We can have sincere conversation with our friends, families and so on. So that they can propagate this issue to various other persons. If we do so, it would be effective in promoting the culture of peace in the world. †¢To have peaceful life, one should have secure life. So, it is our duty to push the government of our respective country to provide for various schemes for the well being of its subjects. For instance, in the State of Mizoram, the common people are not satisfied enough by the developmental works carried out by the state government, so that the farmers are recently conscious of their rights, they revive and constitute an organization known as â€Å"Zoram Kuthnathawktu Pawl (ZKP)† that is strongly going on to drive the government to the right way. In the mean time, almost all the members felt frustrated and has become despair because of corruption, and then there is a big threat of bloody revolution. All these are the result of unsatisfactory governance, practice of corruption, negligence, so on and so forth. However, at the same time in Mizoram, the senior prominent citizens revived and recently constituted â€Å"Mizoram Democratic Movement (MDM)† which was also the outcome of famous television Talk Show entitled â€Å"Thalaite Hmathlir (Vision of the Youth) organized by the youth that inspire and motivate everybody who is willing to have good governance. These youth of Mizoram also recently constituted an organization called â€Å"Youth Movement for Mizoarm (YMM)† that brought about moral reformation and awareness on the urgent need of good governance. And it blows like a cyclone within the state of Mizoram. Many people supported this movement and it is now hoped that it would bring about peaceful revolution. This YMM has been taking active part in promoting peace and prosperity, and because of their movement, the threat for bloody revolution by the ZKP has also calmed down and these three organizations are planning to work in cooperation for peace and development. So, it is obvious from this instance that we, the youth would step out to create awareness, to motivate our fellow youth, to inspire our parents to stop practicing corruptions and any other unfair means for promoting the culture of peace in the world. †¢We should negotiate and counsel our fellow youth who are in Terrorist groups telling them that it is not the reason why God made us to terrorize the others. We should prevent instigation of the new generations by terrorism and insurgency. †¢We should also motivate religious leaders to feed their sheep spiritual and moral laws, to tell them the purpose of God in creating men, to propagate the essentiality of peace and harmony in living together, to love one another. †¢We should always remember Gandhiji’s â€Å"Ahimsa†. As mentioned in the beginning of this paper, Nissim Ezekiel, Indian poet urged the people of the world to follow Mahatma Gandhi and that is the right way to promote Peace and Non-Violence. Works cited: oRamdinmawia, James. Poet or Reader. Talk on All India Radio, Aizawl Station. oEzzekiel, Nissim. Very Indian Poem in Indian English. oLalrawnliana, Col. Mizoramin Zalenna a Sua Vol. 2. oKindyah, P.R. Mizo Freedom Fighters.

Battle of Naseby - English Civil War

Battle of Naseby - English Civil War Battle of Naseby - Conflict Date The Battle of Naseby was a key engagement of the English Civil War (1642-1651) and was fought June 14, 1645. Armies Commanders Parliamentarians Sir Thomas FairfaxOliver Cromwell13,500 men Royalists King Charles IPrince Rupert of the Rhine8,000 men Battle of Naseby: Overview In the spring of 1645, with the English Civil War raging, Sir Thomas Fairfax led the recently formed New Model Army west from Windsor to relieve the besieged garrison of Taunton. As his Parliamentarian forces marched, King Charles I moved from his wartime capital at Oxford to Stow-on-the-Wold to meet with his commanders. While they were initially divided on what course to take, it was ultimately decided for Lord Goring to hold the West Country and maintain the siege of Taunton while the king and Prince Rupert of the Rhine moved north with the main army to recover the northern parts of England. As Charles moved towards Chester, Fairfax received ordered from the Committee of Both Kingdoms to turn and advance on Oxford. Unwilling to abandon the garrison at Taunton, Fairfax dispatched five regiments under Colonel Ralph Welden to the town before marching north. Learning that Fairfax was targeting Oxford, Charles was initially pleased as he believed that if the Parliamentarian troops were busy laying siege to the city they would be unable to interfere with his operations in the north. This pleasure quickly turned to concern when he learned that Oxford was short on provisions. Arriving at Oxford on May 22, Fairfax began operations against the city. With his capital under threat, Charles abandoned his original plans, moved south, and attacked Leicester on May 31 in the hope of luring Fairfax north from Oxford. Breaching the walls, Royalist troops stormed and sacked the city. Concerned by the loss of Leicester, Parliament ordered Fairfax to abandon Oxford and seek battle with Charles army. Advancing through Newport Pagnell, the lead elements of the New Model Army clashed with Royalist outposts near Daventry on June 12, alerting Charles to Fairfaxs approach. Unable to receive reinforcements from Goring, Charles and Prince Rupert decided to fall back towards Newark. As the Royalist army moved towards Market Harborough, Fairfax was reinforced by the arrival of Lieutenant General Oliver Cromwells cavalry brigade. That evening, Colonel Henry Ireton led a successful raid against Royalist troops in nearby Naseby village which resulted in the capture several prisoners. Concerned that they would be unable to retreat, Charles called a council of war and the decision was made to turn and fight. Maneuvering through the early hours of June 14, the two armies formed up on two low ridges near Naseby separated by a low plain known as Broad Moor. Fairfax placed his infantry, led by Sergeant Major General Sir Philip Skippon in the center, with cavalry on each flank. While Cromwell commanded the right wing, Ireton, promoted to Commissary General that morning, led the left. Opposite, the Royalist army lined up in similar fashion. Though Charles was on the field, actual command was exercised by Prince Rupert. The center was comprised of Lord Astleys infantry, while Sir Marmaduke Langdales veteran Northern Horse was placed on the Royalist left. On the right, Prince Rupert and his brother Maurice personally led a body of 2,000-3,000 cavalry. King Charles remained in the rear with a cavalry reserve as well as his and Ruperts infantry regiments. The battlefield was bounded on the west by a thick hedgerow known as the Sulby Hedges. While both armies had their lines anchored on the hedges, the Parliamentarian line extended further east than the Royalist line. Around 10:00 AM, the Royalist center began to advance with Ruperts cavalry following suit. Seeing an opportunity, Cromwell dispatched dragoons under Colonel John Okey into the Sulby Hedges to fire on Ruperts flank. In the center, Skippon moved his men over the crest of the ridge to meet Astleys assault. Following an exchange of musket fire, the two bodies clashed in hand-to-hand fighting. Due to a dip in the ridge, the Royalist attack was funneled into a narrow front and hit Skippons lines hard. In the fighting, Skippon was wounded and his men slowly pushed back. To the left, Rupert was forced to accelerate his advance due to fire from Okeys men. Pausing to dress his lines, Ruperts cavalry surged forward and struck Iretons horsemen. Initially repulsing the Royalist attack, Ireton led part of his command to the aid of Skippons infantry. Beaten back, he was unhorsed, wounded, and captured. As this was occurring, Rupert led forward a second line of cavalry and shattered Iretons lines. Surging forward, the Royalists pressed into Fairfaxs rear and attacked his baggage train rather than rejoining the main battle. On the other side of the field, both Cromwell and Langdale remained in position, neither willing to make the first move. As the battle raged, Langdale finally advanced after about thirty minutes. Already outnumbered and outflanked, Langdales men were forced to attack uphill over rough terrain. Committing around half his men, Cromwell easily defeated Langdales assault. Sending a small force to pursue Langdales retreating men, Cromwell wheeled the remainder of his wing to the left and attacked into the flank of the Royalist infantry. Along the hedges, Okeys men remounted, joined with the remnants of Iretons wing, and attacked Astleys men from the west. Their advance already halted by Fairfaxs superior numbers, the Royalist infantry now found itself under attack on three sides. While some surrendered, the remainder fled back across Broad Moor to Dust Hill. There their retreat was covered by Prince Ruperts personal infantry, the Bluecoats. Repulsing two attacks, the Bluecoats were ultimately overwhelmed by advancing Parliamentarian forces. In the rear, Rupert rallied his horsemen and returned to the field, but was too late to make any impact as Charles army was in retreat with Fairfax in pursuit. Battle of Naseby: the Aftermath The Battle of Naseby cost Fairfax around 400 killed and wounded, while the Royalists suffered approximately 1,000 casualties and 5,000 captured. In the wake of the defeat, Charles correspondence, which showed he was actively soliciting aid from Catholics in Ireland and on the Continent, was captured by Parliamentarian forces. Published by Parliament, it badly damaged his reputation and boosted support for the war. A turning point in the conflict, Charles fortunes suffered after Naseby and he surrendered the following year. Selected Sources British Civil Wars: The Storming of Leicester and the Battle of NasebyHistory of War: Battle of Naseby

American Alligators essays

American Alligators essays The American Alligator is one of the largest reptiles in the world weighing from 450 to 500 pounds. The length of an adult varies from 13 to 18 feet. The tail is about half of the length. The alligator and the crocodile are very similar in appearance but there is a difference. The crocodile has a different jaw structure and habitat. The American alligator has a stockier build and broader head and facial features. They have large scales, prominent eyes and nostrils and are almost black in color. The average lifespan is fifty years. Babies feed on insects, shrimp. Tadpoles, frogs, and fish, while adults eat turtles, fish, raccoons, birds and dead animals. They live in shallow lakes, ponds, swamps, marshes, and rivers in Alabama, Florida, Georgia, Louisiana, Mississippi, Texas, and the Carolinas (southeastern U.S.). The breeding season for American alligators is between April and May. The female will lay 25 to 60 eggs. After the laying, the female covers the eggs with a layer of vegetation. The sun helps them grow and they hatch within 9 weeks. In Florida, raccoons are a large egg predator. The alligators are ready to hatch in mid-August through mid-September. Eighty percent of the young become victims of birds, raccoons, bobcats, otters, snakes, and large bass and even other alligators within the first two years of their lives. ...

250 Words a Page Term Paper

250 Words a Page Term Paper 250 Words a Page Term Paper 250 Words a Page Term Paper 250 words a page term paper is a standard minimum requirement. However, we offer you at least 275 words a page! Thus, you pay less while get more words per page! Our writers are educated and responsible. has a long history of providing custom written papers to students from all over the world. Term paper writing service is your chance to get a term paper written for you from scratch by an educated writer. Our paper blog has hundreds of sample term papers (similar to the one below) and you will definitely find a paper sample on your specific topic! If you want to get an original term paper, do not hesitate to request individual writing help. Term Paper Sample Shapiro believes that the theory for spatial inhibition tested in connection with this single perceptual anomaly has much wider implications. These can best be described by quoting his own account '...it seems that the general theory which was tested in the experiments reported in this paper has some general explanatory value, and a number of observations found in the literature on the psychological effects of brain-damage can be linked together. For example, Patterson and Zangwill quote Schilder and Goldstein on a notable tendency to react to a very limited aspect of the perceptual field, and a visual incapacity to relate perceived objects to their wider settings in cases with a profound degree of mental confusion.' Another example is the apparently contradictory observation that brain-damaged patients are both more rigid and more distractible than normals. We can assume that when a patient is paying attention to a task, a certain set of cortical arrangements is being stimulated and is in a state of excitation. According to the principle of exaggerated negative induction the surrounding arrangements will, in the case of the brain-damaged patient, be in a relatively intense state of inhibition. If now a new and different stimulus reaches another set of cortical arrangements, the threshold will be much higher than would normally be required for excitatory processes to develop into conscious processes and this new stimulus will have no observable effect. Hence the patient will appear to be 'rigid'. Should, however, the stimulation be strong enough it will reach consciousness, and because of the exaggerated negative induction effect, it might completely inhibit the excitatory processes in the cortical arrangements which were previously in a state of excitation. Thus the patient would appear to be 'distractible'. The educational methods developed by Strauss and Lehtinen are also explainable in these terms. It will be remembered that they advocate that the brain-dam aged child should be taught to read under conditions which minimize distracting stimulation. They recommend that the child should face a plain wall, that the material to be learned should be broken up and presented within a framework and that teachers should not wear too bright clothing or jewellery. Equally relevant is the practice of some doctors of giving brain-damaged patients excitatory drugs to lessen their 'rigidity'. Much of the general explosiveness and impulsiveness reported of patients suffering from diffuse brain damage also becomes explainable in these terms. The excitation of any feelings would result in the inhibition of sentiments and attitudes which should normally have a controlling effect.

Report (not essay) Essay Example | Topics and Well Written Essays - 1500 words

Report (not ) - Essay Example In the same vein, Chancellor Gordon Brown made a promise that Britain would be a leader in tackling the issue on an international level. Emission of CO2 from various industries and motor vehicles is choking the environment and leading to the greenhouse effect or trapping of large amounts of heat that leads to an increase in the earth’s temperature. During the last century, it is believed that the surface of the earth has warmed up by 0.75 degrees C. Other than CO2 , gases like methane, nitrous oxide and water vapour also contribute to this hazard. The following chart shows the sector wise distribution of global emissions: The UNFCCC defines climate change as â€Å" a change of climate that is attributed to directly or indirectly to human activity that alters the composition of global atmosphere and which is in addition to natural climate variability observed over comaprable time periods.†[Gleneagles G8 Summit] Some analysts however feel that the noise created around global warming might be the handiwork of some individuals for gaining their own interests. The situation is not really as bad as it is projected and in case reports about global warming are believed, we might be going back to pre-industrialization era.. Richard Courtney [1999] feels that people advocating the global warming theory are some researchers who are in need of research grants and some organisations working in the field of environment and need donations. He is of the opinion that they are promoting an imaginary fear of a man-made phenomenon. By promoting fear, they are selling their goods and ideas to the government and general public. It is clear that industries that cater to a clean and pollution-free environment will benefit from the commotion created around global warming and climate change. As such, industries that would discourage the use of fossil fuels, conventional methods of

Markting plan Assignment Example | Topics and Well Written Essays - 2000 words

Markting plan - Assignment Example The plan will examine the external environment in which the organization is operating. After analyzing the environmental issues, internal strengths and external opportunities of the organization will be indentified depending on which the organization will be able to overcome its intrinsic weaknesses and underlying environmental threats. Marketing objectives will be formulated for the newly established business and accordingly marketing strategies will be selected so that the strategies can drive the organization towards achieving the pre-determined objectives. Once the strategies are formulated aligning with the organizational objectives, close supervision and monitoring should be exercised in order to ensure successful execution of the strategies incorporated. In this process, time to time review of the implementation process should also be done for assessing to what extend the policies are supporting the organization to meet its fundamental business objectives. Such evaluation will help the retailer to control those factors that are suspected to be reason behind the retail business to deviate from its elementary business goals. A comprehensive marketing plan is important in any industry before commencement of a new business or expanding in the existing industry segment or business line. Understanding the enormous growth potential in the retail industry, a small retailer is planning for business expansion in this industry segment (Blackwell 275). The retailer, though small in size at present, is expecting to establish a high end superstore with minimum human interaction, supported by superior technologies such as interactive interface, automatic locating of products, self-serve scanning and automatic checkout. Therefore, he is aware of the importance of preparing business plan well in advance. The paper will outline a blueprint of marketing plan for the retail superstore taking into account each

Smart card Case Study Example | Topics and Well Written Essays - 500 words

Smart card - Case Study Example This proved to be a hindrance to the growth of the car because of the high waiting time. 2. There were 4 models of the car: Smart fortwo pure model for $11,590; Smart fortwo Passion Coupà © for $13,590; Smart fortwo Passion Cabriolet for $16,590; and smart fortwo BRABUS for 17,990 (smart fortwo, 2009). The advantages of owning a Smart Car includes low price, and low expenditure on fuel. However, the disadvantage is that only 2 people can be seated in the basic versions. The target customers for Smart Car are the small sized-families with no or one child with low budget. Those who have high travelling requirements also may intend to buy this car. This is because of its high fuel efficiency and low price. Before purchasing the car, it should be made sure that the car follows the safety features of USA. 3. In order to market the product, the company conducted city-tours, introduced the concept of Smart Towers in order to build the brand image. The car is marketed as a fuel-efficient, affordable stylish smart vehicle. The strategies shall be very effective in countries such as China because of the price range, and the fuel-efficiency of the car. Road shows in the major cities will help it get focus. The company shall try to get more mileage in road shows, have celebrity endorsers and the focus shall be to highlight the high fuel-efficiency and low price range aspect of the car. 4. The Smart Car which witnessed high demands during the time of launch has taken a drop in demand owing to similar launches by other companies. Various reasons can be attributed to this drop: Economic slowdown; Availability of more such products; poor distribution network. In order to boost the sales, the company needs to improve its marketing and branding exercises. The company also needs to improve its distribution channels. The company shall try to include Mercedes-Benz and smart car centers in the overall distribution channels rather than just relying on the

Assistive Technology Essay Example | Topics and Well Written Essays - 1250 words

Assistive Technology - Essay Example This paper is meant to assist local school system educators and administrators of Clark County School District in assessing the best type of assistive technology that will meet the needs of the district. Apart from that, this paper will also dwell on how the technology will be sold among other factors of successfully incorporating the technology in learning institutions. As of 2011, the Clark County School District was the 5th leading school county in the U.S. It caters for the whole Clark County and Nevada along with cities such as Las Vegas, North Las Vegas, Mesquite, Henderson and Boulder City. The system also incorporates the census-designated places of Blue Diamond, Laughlin, Bunkerville, Logandale, Goodsprings, Mount Charleston, Indian Springs, Searchlight, Sandy Valley and Moapa. The district is split into seven regions, and it also operates 25 Programs and Alternative Schools (Richmond, 2012). The district has partial association with charter institutions, and, with the exemp tion of offering some transport service, does not have any association with the private schooling institutions in the county. The school district started in 1956 when the Nevada governing body ordered consolidation of each and every state school district into 17 region school districts. This amend confirmed that 14 separate school districts in the county would become elements of the fresh Clark County School District (Richmond, 2012). Owing to the lofty number of households migrating into the Las Vegas region, the school district experienced remarkable growth in learner enrollment from the 90s to the late 2007. Many bond issues were accepted by the supporters to assist the district cope with this growth and development. This led to the creation of new schools. From then, 2007, as many as 16 schooling institutions have been opened. This has led to an expected and also high demand for educators to teach the rising number of students (Richmond, 2012). Due to this, the county had to be innovative in locating educators to hire. They also have to be creative in recruiting educators from other countries or states within the United States. The statewide financial calamity, since 2008, has affected the School District of Clark County. The county has witnessed a decrease in the number of learners and is experiencing budgetary deficits. At the 2010 United States population census, there were 1,951,269 individuals living in Clark County, a raise of 41.8 percent since 2000. The ethnic makeup of the populace was: 10.5% Black, 48.0% Non-Hispanic white (60.9% White), 0.7% Alaska Native and American Indian, 8.7% Asian, 0.7% Native Hawaiian, as well as other Pacific Islander, and 5.1% from other races. The remaining 29.1%, on the other hand, were Hispanics of any race (Richmond, 2012). In 2009, the U.S. Census Bureau projected the population for Las Vegas Metropolitan Area to be at 1,902,834. The region was rated as one of the fastest growing and developing in the United States . 3.1% of the citizens in the county live with disabilities. A majority of these disabled people use wheelchairs to move around (Richmond, 2012). It is, therefore, vital for these individuals to come up with ways of incorporating the people with disabilities into their educational system in order for them also to be competitive in today’s labor market. Therefore, the type of assistive technology that this county needs is wheelchairs for their disabled citizens and

Sustainable Communites Essay Example | Topics and Well Written Essays - 500 words

Sustainable Communites - Essay Example â€Å"Perma-culture  is a sustainable method of edible landscaping that minimizes energy and water usage, while  cohousing  is the sharing of common resources by a group of people.† (Horton, 2011) Sustainable communities help in promoting sustainable living, which refers to a lifestyle that leads to reduction in usage of natural resources. The concept generated because it has been believed and is often believed even now, that only manufacturing companies are contributing to the ill health of earth. The truth is, however, otherwise. Individuals on their own cause a lot of pollution and reduce earth’s life. Sustainable communities help individuals learn how they can improve their lives and the lives of their future generation. That is, they are taught how as individuals they can help in sustainable development. For example, Toyota has been working on reducing its carbon foot print. Accodrding to Toyota, 2011, â€Å"Toyota’s culture of shared environmental responsibility has enabled the company’s manufacturing facility to implement 1,700 energy-saving measures over the past five years—resulting in a CO2—emission reduction result of 120,00 0 tons—that’s roughly equivalent to planting 45,000 trees.† I thought to myself what my carbon footprint is. I calculated it and I read different articles that helped me learn how I can reduce my own carbon foot print and help in making earth’s environment better in my own capacity. Moreover, sustainable communities also help in making others aware about sustainable development plus they give a platform for organizations to form partnerships and coalitions and work for the betterment of the environment and people. â€Å"The Stern Review (2006) concluded that climate change presents very serious global risks, and it demands an urgent global response.† (INFED). This means that companies need to work together for a better cause. Some companies like Coco-Cola have been

Assistive Technology Essay Example | Topics and Well Written Essays - 1250 words

Assistive Technology - Essay Example This paper is meant to assist local school system educators and administrators of Clark County School District in assessing the best type of assistive technology that will meet the needs of the district. Apart from that, this paper will also dwell on how the technology will be sold among other factors of successfully incorporating the technology in learning institutions. As of 2011, the Clark County School District was the 5th leading school county in the U.S. It caters for the whole Clark County and Nevada along with cities such as Las Vegas, North Las Vegas, Mesquite, Henderson and Boulder City. The system also incorporates the census-designated places of Blue Diamond, Laughlin, Bunkerville, Logandale, Goodsprings, Mount Charleston, Indian Springs, Searchlight, Sandy Valley and Moapa. The district is split into seven regions, and it also operates 25 Programs and Alternative Schools (Richmond, 2012). The district has partial association with charter institutions, and, with the exemp tion of offering some transport service, does not have any association with the private schooling institutions in the county. The school district started in 1956 when the Nevada governing body ordered consolidation of each and every state school district into 17 region school districts. This amend confirmed that 14 separate school districts in the county would become elements of the fresh Clark County School District (Richmond, 2012). Owing to the lofty number of households migrating into the Las Vegas region, the school district experienced remarkable growth in learner enrollment from the 90s to the late 2007. Many bond issues were accepted by the supporters to assist the district cope with this growth and development. This led to the creation of new schools. From then, 2007, as many as 16 schooling institutions have been opened. This has led to an expected and also high demand for educators to teach the rising number of students (Richmond, 2012). Due to this, the county had to be innovative in locating educators to hire. They also have to be creative in recruiting educators from other countries or states within the United States. The statewide financial calamity, since 2008, has affected the School District of Clark County. The county has witnessed a decrease in the number of learners and is experiencing budgetary deficits. At the 2010 United States population census, there were 1,951,269 individuals living in Clark County, a raise of 41.8 percent since 2000. The ethnic makeup of the populace was: 10.5% Black, 48.0% Non-Hispanic white (60.9% White), 0.7% Alaska Native and American Indian, 8.7% Asian, 0.7% Native Hawaiian, as well as other Pacific Islander, and 5.1% from other races. The remaining 29.1%, on the other hand, were Hispanics of any race (Richmond, 2012). In 2009, the U.S. Census Bureau projected the population for Las Vegas Metropolitan Area to be at 1,902,834. The region was rated as one of the fastest growing and developing in the United States . 3.1% of the citizens in the county live with disabilities. A majority of these disabled people use wheelchairs to move around (Richmond, 2012). It is, therefore, vital for these individuals to come up with ways of incorporating the people with disabilities into their educational system in order for them also to be competitive in today’s labor market. Therefore, the type of assistive technology that this county needs is wheelchairs for their disabled citizens and

The Beveridge Report of 1942 Essay Example | Topics and Well Written Essays - 500 words

The Beveridge Report of 1942 - Essay Example These payments were recommended to be used to pay benefits to the poor and unemployed. In this way, the Beveridge Report argued for a universal welfare system where the care of people will be the responsibility of the state. Such a welfare system was never suggested before in the country and therefore this particular recommendation holds great value in history. In the Beveridge Report, it was also recommended that revolutionary measures were required to solve problems that were in front of the country. The report also called for an end to â€Å"sectional interests† (Beveridge Report Executive Summary, 1942, 7) and argued for a system that treated everyone equally. The report recommended that it was time to grow past philosophy of inequality and to treat everyone equally. This was another ponderous recommendation of the Beveridge Report. The report also called for a health care system of a public nature that will offer free health service to all the citizens of the country (BBC, 1942). This was also a unique recommendation given in the report. Such a system had never been proposed by anyone in the country before. Another important recommendation of the Beveridge Report was that there should be a balance between the role of state and the individual citizen. The report made it clear that it was not arguing in favor of communism as it acknowledged the right of an individual to earn more than that is required for him and his family (Beveridge Report Executive Summary, 1942, 9). This was another important recommendation that differentiated the reforms suggested from communist ideas. A person was free to live an economic life but had an obligation towards the state in the form of insurance payments and other payments, in the return of which state promised free health care, unemployment, and other necessary benefits.

Ethnic groups were portrayed in the media Essay Example for Free

Ethnic groups were portrayed in the media Essay During the course of looking at education, and ethnicity issues I became interested in how ethnic groups were portrayed in the media. Although I havent studied this before, I wanted to do something different, but still apply the fundamental theories which I have studied. I have noticed how there seems to be a trend with all areas involving ethnicity, and personally feel there is racism and under-representation of ethnic groups on television, and definitely inequalities in the press. The media has a huge effect on our perception of life and self-concepts, and reinforce stereotypical ideals, and it seems that ethnic minorities tend to be characterised as uneducated, illiterate and bad role-models. Therefore the aim of this research is to see how people feel about the way the media represents all ethnic groups, and whether they think they are stereotypical. My first concept is the cultural effects model which sees the media as a very powerful influence, but also sees it as very diverse, and one type of audiences response may vary to another. However, there is an anticipated response, known as the preferred reading. Those who lack experience in cultural diversity are more likely to accept what is shown and therefore make generalisations from what they see to what they think. Therefore we make generalisations or stereotypical views of different members of society. This is my second concept. A stereotype is a conventional image of a person or group. Stereotypes generally conform to a pattern of dress or behaviour. A BBC news article entitled How entertainment changed: the media and multicultural Britain addressing how the media has changed over time and gives statistics from a recent survey to the public, to their (ethnic minorities) opinions on how they are represented in the media, and also how the overall public view the medias representations. The results were promising inasmuch as the public suggested there was improvement. However, there is apparently, still a lingering feeling that Britain has a long way to go before its multiculturalism is represented properly and effectively in the media. This is relevant to the point of research since it discusses how society is responding to what the media is involving, and if it is improving or not. Since there is such a dynamic response, it suggests that stereotypes do exist, and that there has been negative representation of ethnic groups. It also gives evidence to suggest that this representation has caused a problem it has effected audience perception of sub-cultures in society. We come to expect certain behaviour or values without looking at the bigger picture, through which the media tends to overlook. The third concept is racism. The belief that race accounts for differences in human character or ability and that a particular race is superior to others is racism. The contextual research included in this is; Racism and the press by Van Dijk in 1991. Here he analyses the reporting of ethnic issues in 1985 1989, in which the press, (especially the tabloids) portrayed black people as a problem and a threat to mainstream society. The collected findings of both pieces of research generally give a depressing reading. Under-representation and stereotypical characterisation within entertainment genres and negative, problem-orientated portrayal within factuality and news forms, and a tendency to ignore structural inequalities are recurring research findings when looking into the media.

The purpose of the management team

The purpose of the management team The management are the people who guide the team in a right path wherein all together working for the same goal of success. They have to work together with Sincerity, Unity, Courage, Communication, Enthusiasm, Strengths, and Secrets of the company to form the ultimate chain of SUCCESS. The manager who runs the team should have proper interaction with each and every team member with proper updates and feedbacks. Also have to take active participation whatever happens within the team and team members. Since the manager knows about each and every member of his team, has to check with the daily metrics where that particular team member is lacking behind and has to make sure that the person has been well trained, again have to check for the daily metrics to give the feedback. Also have to sympathise and empathise with the person having any personal issues as well. Every individual team player also has to develop knowledge, confidence, time management and sincerity to be a part in the grow th of the company. According to the Mintzbergs managerial roles manager should have quality of leader by motivation and activation of subordinates for staffing and for associated duties. Manager have to monitor various activity and to receive wide range of special information to develop the organization. (Buchanan and Huczynski, 2004, p495). Management also have to face the risk factor in all aspects, regarding their own team members issues and also from the competitor perspective. The management has to take a right decision when taking any risk which should not affect the growth of the company and also have to see the financial criteria as well. If any risk factor is taken it has to be handled in a way that the company overcomes that crisis as earlier as possible with success in taking that risk. The whole team has to work together with proper interaction and dedication to make the risk as a success. Each team player has to be committed with their own work, so all team members work together of common commitment. By virtue of his interpersonal contacts, both with his subordinates and with his network of contacts, the manager emerges as the nerve centre of his organizational unit. He may not know everything, but he typically knows more than any member of his staff Mintzberg (1975). There are a wide range of theories which can be implemented to improve the growth of a particular concern. And these are the two theories which I experienced in the concern which I worked for. 1. Maslow`s theory. 2. Goal Theory. 3. McClellands Theory of motivation. Maslow`s Hierarchy of needs theory: One of the most widely mentioned theories of motivation is the hierarchy of needs theory put forth by psychologist Abraham Maslow in 1940-50s USA, and the Hierarchy of Needs theory remains valid today for understanding human motivation, management training, and personal development. Indeed, Maslows ideas surrounding the Hierarchy of Needs concerning the responsibility of employers to provide a workplace environment that encourages and enables employees to fulfil their own unique potential (self-actualization) are today more relevant than ever. Self-actualization- personal growth and fulfilment personal growth and fulfilment Esteem needs- achievement, status, responsibility, reputation achievement, status, responsibility, reputation Biological and Physiological needs- basic life needs (air, food, drink, shelter, warmth, sex, sleep, etc). basic life needs air, food, drink, shelter, warmth, sex, sleep, etc. Safety needs- protection, security, order, law, limits, stability, etc. protection, security, order, law, limits, stability, etc. Belongingness and Love needs- family, affection, relationships, work group, etc. family, affection, relationships, work group, etc. Maslows (second edition 1970) I worked for an MNC in India named CSS (Cybernet Slash Suppport) is a call centre in which we give technical support for the customers calling from US and UK regarding the installation of networking devices like modems, router, cameras, adapters etc. In my company the basic need was a graduate with little bit of computer background who knows to speak English with neutral accent. Since I had their requirement I got selected and was put under a team. For the first time I worked with a team with people having little bit of experience and knowledge whereas I was a fresher. So as per Maslow`s diagram I had the basic requirements need by the company. Working with the team gave me lot of experience and knowledge about time management, and relationship with leaders. At first it was very difficult to get along with the team since my other team members had bit experience in handling calls. The other members in the team will finish the work effortlessly within the given time limit, but I struggled a lot by putting my complete effort to finish the task within the given time limit, but finally I completed my task after the given time limit. So I was clearly monitored by my team leader since I was the bottom performer in my team. Then I was given special training by my leader which was my last chance to perform in this company, else I have to leave the company. And my leader gave me training technically and personally as well, which motivated me to do my best with liking towards the job. Finally I did my best and finished the task within the time limit. Since my team leader motivated me, created a good relationship with the leader as per Maslow`s theory. Goal Theory: Goal theory is about how leader motivate subordinate to accomplish designated goal (Peter g, 2010, p125). The leader, the challenge is to use a leadership style that best meets subordinates motivational needs. (Peter g, 2010, p125). In the concern which I worked the leader motivated me well which helped me a lot not only in technical work but also personally to do all works. Since I was the bottom performer in my team my leader always use to motivate me positively to do my work, but my manager use to discourage me that I am not fit for the job. Since my leader always use to motivate which automatically created a character of motivation in me. From then I use to motivate myself personally and officially whatever I do. The managers job is to get the work done from the technicians, so he sets a time limit for each team member in our team in order to get the output. So eventually everyone use to work in order to finish the task within the given time limit. So I motivate myself to complete the work before the time limit given by the manager. I use to set my own time to finish the task which helped me to finish my work earlier, than the time given by the manager. This motivation helped me to get lot of knowledge and experience which also gained me increase in my payroll. According to the House and Mitchell (1974), leadership generators motivation when it increase the number and kind of payroll that subordinate receive from their work. (Peter g, 2010, p125) Goal setting and performance People lacking positive motivation at work may also help gain improved result and a better sense of achievement by setting themselves specific goal and identifying task directly to their work and measurable target of the time and performance. (Laurie and Mullins, 2006, p274) When I was working in the company I was lacking positive motivation which led me to be the bottom performer in the team. Since my team leader motivated me, it helped me a lot in how to do the work faster. So from then I used to build up positive motivation and I use to motivate myself to do the work better than others by setting own time limit for myself which is earlier than the actual time given. So all my team members will finish the work within the time limit given by the manager, whereas I would have finished my work before my team members finishes. And finally I was the top performer in my team and got appreciation from the manager who discouraged me before, which again motivated me to be the top performer consistently. McClellands Theory of motivation: David c, McClellands has contributed to the understanding of motivation by identifying three types of basic motivation needs. He classifies them as the need of power, need of affiliation, and need for motivation. (Koontz and Weihrich, p297) All three drives- power, affiliation, and achievement are of particular relevance to management, since all must be recognised to make an organization enterprise work well. (Koontz and Weihrich, p297) Need For Achievement: Every person in their lifetime they would have achieved something or the other. In the company which I worked, was the place where I learnt about motivation which still helps me to do any kind of work with full dedication towards the work. Since I was the bottom performer in my team in the earlier stage, this motivation given by my leader, leads me finally to be the top performer in the team. So I was promoted to the next level in the team within a short period of time (4 months). Since I had a good relationship with my co-workers and manager, they use to give me high responsibilities and I was able to tackle any kind of situation easily since I worked sincerely with complete liking and dedication towards work, which led me to become a team leader of a team which I consider was a great achievement in my life. So, every single person who motivates themselves and works with complete dedication and liking towards work with reach the ultimate goal of success within a short period of time. People with high need for Achievement have an intense desire for the success and equally intense fear of failure. They want to be challenge and they set moderately difficult (but not impossible) goal for themselves. They take a very realistic approach to the risk; they are not likely to be gambler but rather, prefer to analyse and assess problems, assume personal responsibility for getting a job done and likely specific and prompt. (Koontz and Weihrich, p297) Need for Affiliation: The company which I worked for had the norms or rules for the company which every employer has to be followed. It was a must for every individual to follow the rules of the company which was also considered for the growth of the employer in the company. One of the managers in the company came to the shift drunk and was noticed by the management and was immediately dismissed from the company. In spite of being the manager of a team he was dismissed since he dint not follow the norms of the company. I would use to always follow the norms of the company. I will come in for my shift before my check in time and will work even extending my shift, also had a good rapport with the team members. Since I was promoted as a team leader and was already a team player before was able to know about each individual clearly which helped me to know which work to be given to whom and whom has to be well trained in where they are lacking behind. So I always had a proper relationship, interaction and active participation with my team members in updating all the informations and techniques to give the output soon. People with high need for affiliation usually derive pleasure from being loved and tend to avoid the pain of being rejected by a social group. As individual, they are likely to be concerned with maintaining pleasant social relationship to enjoy a sense of intimacy and understanding, to be ready to console and help other in trouble and enjoy friendly interaction with other. (Koontz and Weihrich, p297) Need for Power: A leader or a manager has the quality of power by taking or handling any kind of situation which does not affect the growth of the company. Since I was the team leader in the company which I worked, my main job was to get the work done by my team members by giving them proper training and consistently updating the technical information. My job was also to monitor my team in each interval and have to update myself about my team members of their performance. So after analysing the performance of team I have to give feedback to the team members with hurting anybodys feeling or by discouraging them and have to appreciate who have performed well and have to give proper training to those of them who are lacking behind. So in this kind of situation a leader or manager has to use their power to handle the situation for the growth of the company and also the growth of each individual by motivating them positively. According to the people with high need for power have a great concern with exercising influence and control such individual are generally seeking position of leadership; they are frequently good conversationalist, though argumentative; they are forcefully outspoken, hard headed, and demanding; and they enjoying Teaching and public speaking. (Koontz and Weihrich, p297) Organisation as Culture: Organisational cultures are of many types; power culture, where individual controls everything and group work cannot exits. Hence no feedback from staffs is entertained. There is role culture, where everyone is assigned a role to complete. Most organisations follow this. Staffs know what to do and everyone knows their boundaries (Mullins 2007: p.722-723). Power Culture: The power culture is, every individual have their own power to take their own decision since they are not working in a group. For Example: I participated in a group work in my tutor VINCE DISPENZA class which was an activity cave rescue. So the total class were divided into 5 groups having 6 members in each group. So the task given to us was to rescue the people who were trapped in the cave and the people who were trapped in the cave were given importance in different order which is equally important that we have to rescue all. So we worked as a group, but there were no proper co-ordination in my group. No one was ready to interact with each other, so I took the leadership and gave my own ideas and tried to interact with my group members. But they were not showing interest and also not ready to give their own points. So finally I had to give my own points when discussed with my tutor. So this power culture exists only in a very small group like this and cannot exist in an organization. Role Culture: The role culture is, every individual will be assigned a task where they have to work in groups. Here an individual cannot work separately or cannot take an own decision without discussing with the team members or leaders like the power culture. For Example: In the organization which I worked, I had to work only in groups. Since I was the team leader my job was to mainly get the works done from the team members of my team by giving them proper training in order to get the output. So here it is not possible to work separately like the power culture. So this role culture is followed by all organization to make the work easier and simpler. Organisation as a processor of information: Information is a critical part of any business we take. Proper information will lead to the success of a firm. For e.g. information about customer needs, information on what products will satisfy those needs, and how those products can be prepared and delivered, and so on. The idea of information processor highlights that an organisation is successful if it uses its information efficiently and learns to go on using it (Wickham,P,2006:P.276). Organisation as Social system: Social system consists of hierarchical ordering; number of subsystems, interdependence, and one component depends on other and permeability. (Farace et al., 1977) said system is input-throughput-output. That is a system inputs material and works on this input which is throughput and gives the output. (Miller 1995: p.87-89) A simple organization can be a very good example of a system, explained by two authors above. Organisation has subsystems like staff, team leader, manager, CEO Etc. They all are interdependent and takes input in the form of information or projects and works among them and gives out the output as product. Hence, they can form social system. Effective reading of the situation being addressed encounters using the mangers creative ability that gives way to do things differently or new leverage in solving complex issues. Reading itself does not denote a mechanical process or the application of the metaphors discussed above. It is about building a relationship with a vastly complex phenomenon to understand it by analysing it in different angles. (Morgan, 2006: p.361). These different perspectives of organisation are not mutually exclusive; indeed to the some extent they are complementary. There is no proper perspective which an organisation follow but these are one of the perspectives which organisation do follow. Change Management: Apart from these perspectives discussed above this is also necessary that a manager should take care. Managers often think that change can be a problem but sometimes managers forget that change can also be the solution for their problems. All managers must realize that one cannot separate change management from organizational strategy. According to Burnes(2004),change is now a present future of organizational life(Paton,R McCalman,J ,2008:p.39). CHANGE MANAGEMENT NEW CHANGED ORGANIZATION OLD ORGANIZATION As the figure says, for developing an old organisation into new improved one requires change. The scope for change management are managing project, quality, corporate development, IT and in human resource (Recklies,O,2001). Another point to be noted is that once the change has been done there is no chance to undo mistakes. Once a manager fails in the change management process, there is hardly any chance for him to motivate the employees again. There may also be many barriers to change. There may be barriers of perception like stereotypes in analysis, misjudgement etc. Also, emotional barriers like fear to make mistakes, not spending enough time to think. There may be environmental barriers like lack of support from the staffs, lack of accepting criticism when others do. At last there may be cultural barriers like tradition. It is very challenging task to overcome traditions. Character of a taboo in an organisation can also cause a problem (Recklies,O,2001). Research: Conclusion:

The High Price of Urban Sprawl Essay -- Urbanization Urban Essays

Urban sprawl is a social pattern describing the way cities continue to grow outward uncontrollably. People who do not want to live in an urban atmosphere often seek refuge in suburban areas that have access to metropolitan areas. As more people follow this trend the suburban areas slowly become developed and new areas must be sought for people to inhabit. This leaves some city workers commuting in trains, cars, or even buses for hours. Urban sprawl is not the luxury that it seems to be but actually a social pattern with a great deal of costs. Although people who submit to urban sprawl believe they are getting the best of both worlds, working in the center of development while also living away from it, they also suffer great losses. Land is used improperly, the environment is damaged, and a long and expensive commute is created. While it seems that living away from the city is worthwhile to people in the present, the benefits come with some very high costs. Some people who deal with urban sprawl in the northeast United States make very long commutes from New Jersey to New York City. It is not uncommon for people to commute up to one hundred miles one way to get to work. No matter the form of transportation this proves to be a very long trip twice a day five days a week. Traffic is inevitable with many other people going across the George Washington Bridge, or taking major highways such as the New Jersey Turnpike into New York. According to the 2000 US Census Bureau Statistical Abstract, miles driven to work has been on a slow rise in the United states since 1969. Info from Census Bureau: 1969 1990 1995 MILES Home to Work- 4,183 ... ...me than others but still present for all. Urban sprawl is a phenomenon that undoubtedly comes with many costs, however benefits also exist. In terms of a cost benefit analysis, the answer to the question, â€Å"Is it really worth it?† lies in the individual. Works Cited Ciscel, David H. The Economics of Urban Sprawl: Inefficiency as a Core Feature of Metropolitan Growth. Journal of Economic Issue, Jun 2001, Vol. 35 Issue 2, p405, 9p Gordon, Peter and Richardson, Harry. Critiquing Sprawls Critiques: Policy Analysis, January 24, 2000 Mckee, David and Smith, Gerald. Environmental Diseconomies of Urban Expansion. American Journal of Economics and Sociology Sheehan, Molly O’ Merar. Cars Drive Up the Costs of URBAN SPRAWL. USA Today Magazine, 20020101, Vol. 130, Issue 2680 US Census Bureau, Statistical Abstract of the United States; 2000, p631, 632

Erika Villamante Padiernos Essay

Erika Villamante Padiernos is a second year AB in Language and Literature student from Poblacion Sur, Talavera, Nueva Ecija. She was born on September 2, 1996. She was the eldest among the three daughters of Mr. Ricardo Padiernos, a farmer. And Mrs. Benedicta Padiernos, a public teacher. Erika has always been fond of three things. First, she loves to write. She want to be a part of the league of the most successful writers from the top publishing company here in the Philippines. This has also been her reason why she shifted from CFY AB section to ABLL. She believes that this course could be her stepping stone on her way to her dream of becoming a writer. Second, she loves to read books. She wasn’t picky. She read books from different genre but she enjoyed romance most of the time. And lastly, she loves to watch Korean Dramas. Some of her favorites were Boys Over Flowers, To The Beautiful You, The Winter The Wind Blows and City Hunter. When Erika was asked what particular event she will always remember, she said that it would be her birthday because it was the same day that Nueva Ecija day is celebrated. She finds herself fortunate since her special day turns out to be a holiday every year. It means a lot for her that she could spend it with a complete family at her side. Because for her, family is really important. In fact, she consider it as the most valuable thing she had. When asked why, she simply answered that it was because other people didn’t get a chance to have a complete family. And thinking about that makes her feel very lucky and blessed. Someday, if Erika wouldn’t be a writer that her family would be proud of, she wish to be at least the person that can provide each of their needs. That’s how much she loves them.

Aircraft on Ground Essay

In the case of Bennett Solutions, if the support assembly does not fit, do we need to build the tree into a recursive model of considering buying another new part from Miami supplier or buying another from ARC, etc.   can we just end that branch of the tree taking into account the cost of returning the product and the reduced refund price? A: There is no set answer, so make whatever assumption you think is reasonable, state it clearly, and proceed with it. Q: Is the cost of rebooking per passenger another decision tree? What we are trying to figure out is the % of load (occupied seats) and % of passengers looking to rebook same day etc. that are to be used as fixed for calculations or as uncertainities. A: Try to make as few assumptions as possible. As a general guideline, when the case gives you enough data (e. g. , historical numbers, estimates, etc), such that you can compute a number directly, try to do that, instead of introducing new elements in the decision tree. Q: Is it possible to fly an empty plane from Santiago to Miami in order to avoid a cancelled Miami – Santiago flight? A: Carefully read the notes at the end of the case — one of them should stipulate something about this. Q: How long does it take to make the actual repair to the system once the parts arrive in Santiago? A: Make an assumption that you consider easonable, state it clearly, and proceed from there†¦ Q: Consider the sentence: â€Å"However, since this is a current initiative, there is only a 35% to 50% probability that support assemblies of different fleets will fit perfectly and hence are interchangeable. There is no way to know in advance, this has to be checked on the aircraft when the component is installed†. Does the abo ve apply only to the part supplied by Bennett or it applies to the other suppliers? A: It is safe to assume that it only applies to Bennett Cargo Sales as it refers only to the support assembly.

An Academic Intervention Model

IntroductionThere is a societal division that lies at the bosom of Irish 2nd degree instruction. Students from deprived or lower socio-economic groups tend to rule in the vocational instruction sector while pupils from the higher societal strata seem to swerve towards voluntary instruction ( spiritual ) sector. In England, at the terminal of a kid ‘s primary instruction, normally at the age of 12-14 old ages the Eleven plus scrutiny is administered to pupils. The intent of the Eleven plus scrutiny is to prove a pupil ‘s ability to work out jobs utilizing verbal logical thinking, non-verbal logical thinking mathematics and English. The intent of this scrutiny is to find which type of school the pupil will go to on completion of their primary instruction: a grammar school, a secondary school, or a proficient school. In Ireland, the Primary Certificate scrutiny became mandatory for students in 6th criterion in 1943, dwelling of three written documents in Irish, English and a rithmetic. It was later abolished in 1967 go forthing no tantamount system of streaming. The patterned advance from primary school to secondary school in Ireland has its ain ( less overt ) choice procedure. The choice procedure is that of the parents and the pupils themselves make up one's minding which sort of secondary school they will go to. Second-level instruction in Ireland comprises of voluntary secondary, vocational, community and comprehensive schools. All of these schools offer the Certificate classs prescribed by the Department of Education and Science, enter their pupils for the same national scrutinies and are capable to review by the Department. The determination, hence, on which school to go to, is based on the community ‘s cultural perceptual experience of that peculiar school. There is a class-structured position of instruction which prevails really much within 2nd degree instruction. This category differentiation between the voluntary secondary school and the vocational secondary school is really prevailing. The division has a civilization which associates the more academically capable pupil with the voluntary secondary school and the less academic pupil to the vocational secondary school. A Brief History of Vocational Education in Ireland { In order to understand how this division is present today, when both schools operate the same class course of study, offering the Junior and Leaving Certificate scrutinies. We must look at the development of vocational instruction in Ireland since the late 19th century. } The Vocational Education Act of 1930 was the first major instruction enterprise of the so Irish Free State. Even today, this Act has a strong influence on the execution of current educational policy. The intent of the Act was to set up vocational instruction in Ireland that would offer â€Å" proficient and continuation instruction. † Vocational Education Committees were established in every county and the schools they ran were known as ‘technical schools. ‘ The proficient school offered an alternate to the more academically focussed course of study of the voluntary secondary schools. Up to 1967, the Primary Certificate was the recognized making awarded to pupils between the ages of 12 and 14 on completion of primary instruction. Today, the Eleven Plus continues to be in a more voluntary capacity but more as an entryway test into a specific group of schools, unlike in the yesteryear where it was compulsory in nature In 1924, the Intermediate and Leaving Certificate programmes were introduced into secondary instruction. The Intermediate Certificate test was taken by pupils after a three twelvemonth rhythm. Students so progressed to the Leaving Certificate, which was completed after a farther two old ages. The Leaving Certificate was and still is the choice trial used to derive entree to third flat instruction. In 1947, the biennial Group Certificate was introduced for the vocational schools. It included practical appraisals and teacher appraisals of the pupils ‘ work. This was really different from the single-exam Intermediate and Leaving Certificates. The intent of the Group Certificate was to fix pupils for the employment. Prior to the debut of the Group Certificate, pupils would hold left instruction without any formal making. The debut of the Group Certificate reinforced the societal differences between the two instruction sectors, the vocational and the academic. The practical component of the Group Certificate appraisals and scrutiny reinforced the perceptual experience of vocational instruction as being of a lower value than that of the academic voluntary secondary school. Writing about vocational instruction in Ireland in the 1950s, John Coolahan in his book Irish Education, History and Structure ( 1981, p103 ) has this to state about the Group Certificate: ‘ [ it ] aˆÂ ¦was of a terminal character with small or no transportation value to foster formal instruction. ‘ He goes on to admit the negative perceptual experience of the vocational system. Sean O'Connor in his book, Post-primary instruction: now and in the hereafter ( 1968 ) felt that by comparing to the Numberss go toing voluntary secondary schools that: A little figure of parents, by penchant, sent their kids to vocational schools-mainly in the midlands-so that they might gain the Group Certificate, which offered well-paid occupations in Bord na Mona and the ESB. Otherwise, parents with any aspiration for their kids did non utilize the vocational system. ( p.28 ) . The demand to turn to this instability resulted in the debut of the Intermediate and Leaving Certificate into vocational schools in 1966. The course of study was besides expanded to include topics such as Building Construction, Agriculture, Economics, Engineering and Business Organisation. Although this went some manner to turn to the educational disparity between the two instruction sectors, vocational instruction was still thought of as inferior by Irish societal attitudes in their rating of proficient instruction. The assignment of Donagh O'Malley in 1967, as Minister for Education, brought reform and important alterations to Irish instruction. He broadened entree with the debut of free second-level instruction. He abolished the Primary Certificate, which resulted in the stoping of the narrow focal point on the three Primary Certificate scrutiny topics of Irish, English and Arithmetic. The inaugural greatly increased pupil registration in 2nd degree instruction. In 1972, the school go forthing age was increased to fifteen. By the late eightiess, society ‘s demand for this signifier of proficient instruction refering to trades, industries, commercialism and physical preparation was altering. This was further emphasised in 1989 by the Department of Education who introduced the Junior Certificate into vocational schools. . The debut of the Junior Certificate into vocational schools addressed portion of the makings disparity between the two educational sectors. For the first clip since its enception vocational instruction had equal position at the Junior Cycle as the voluntary secondary schools. Unfortunately, the perceptual experience of vocational instruction as being of a â€Å" lower category † is still apparent even today. Irish societal attitudes still tend to tie in vocational instruction as manual and practical-type instruction. Middle-class parents see voluntary secondary instruction as more esteemed academic-type of instruction which they feel will basically take to their kid procuring greater chances at third-level instruction and finally a white-collar occupation. Vocational schools still make up a important per centum of secondary schools. Of the 730 2nd degree schools in the state, 250 are vocational schools, providing for 30 % of all 2nd degree pupils ( Department of Education and Science 2010 ) . New Section Roscommon Community School, antecedently called Roscommon Vocational School, was in world a low accomplishing school. Morale and outlooks among pupils and instructors and parents was low. The assignment of the current principal caused the attitude of pupils and instructors to better well. Through a series of alterations instigated by him through audience with the pupils, parents and instructors turn toing countries such as pupil subject, general housework: school uniform/appearance, prep, attending, promptness and general behavior, staff preparation, staff motive etc. order returned to the school bettering with it staff and pupil morale. The school has now reached a tableland, and an chance has been created so that the political relations of divisiveness has been neutralised. Staff now have the accomplishments, attitude, vision, and willingness to develop originative ways to learn more efficaciously, wise man and engage parents and better academic accomplishment of the school. New SECTION ( DEFINITION AND DESCRIPTION OF THE CONCEPTS ) This thesis will try to place the factors that guarantee the effectual running of a school and look into how the â€Å" Academic Intervention Model † she developed, together with the staff and pupils, and the encouragement of parental engagement can develop societal interpersonal accomplishments, self-esteem, academic self-image, academic accomplishment and instructor, parent and pupil positions and attitudes. A schools ranking in the National League Tables is the flagstone of national and community perceptual experience of a school. It is a changeless challenge for a school to project itself in a positive visible radiation. School selling, good pupil classs and the figure of pupils come oning to third degree helps to maintain the pupil registration Numberss up. In the research survey, I will utilize my current topographic point of work as the ‘action research undertaking ‘ and will work with a group of 40 fifth and 6th twelvemonth pupils and their parents over a biennial period. Throughout the research the school will be known by the anonym of Fairhill Community School. Based on school records such as Leaving Certificate consequences, CAO, FAS and Job Applications it is apparent that the school does non bring forth many high accomplishing pupils. Alumnuss of the school would take up employment, apprenticeships or go to an institute of engineering and merely 5 % of pupils would procure a topographic point at university. The writer feels that an action research attack would outdo suit the research intended. Ernest Stringer states that: A cardinal premiss of community-based action research is that it commences with an involvement in the jobs of a group, a community, or an administration. Its intent is to help people in widening their apprehension of their state of affairs and therefore deciding jobs that confront them aˆÂ ¦ Community-based action research is ever enacted through an expressed set of societal values. In modern, democratic societal contexts, it is seen as a procedure of enquiry that has the undermentioned features: It is democratic, enabling the engagement of all people. It is just, admiting people ‘s equality of worth. It is emancipating, supplying freedom from oppressive, debilitating conditions. It is life heightening, enabling the look of people ‘s full human potency. ( Action Research, 1999, page 17 )

John Steinbeck Research Paper Example | Topics and Well Written Essays - 1250 words

John Steinbeck - Research Paper Example The lower part of the Salinas valley was a shipping center. The demographic and the geographic location characteristics of John Steinbeck’s hometown were great factors that influenced a majority of his novels and indicated his characters had a strong identification with the land. Steinbeck even wrote to George Albee in 1933 telling him that he wanted to write the story of the entire valley, all the small towns and farms and all the ranches located in the wilder hills. Steinbeck had a comfortable childhood period in Salinas, though as a teenager his family faced numerous setbacks. His adorable father who had been working as a manager in Sperry Flour lost his job. He worked out his second option of opening a grain and feeds store, but unfortunately it failed too. Eventually, he was in a position to secure a job in Monterey County as the treasurer. Steinbeck loved his pony, which he named Jill, and this inspired him to write his later novel entitled â€Å"The Red Pony†. His writing career was greatly affected by his childhood even ts. On his ninth birthday, someone gave him a copy of Thomas Malory’s work, and he admits that when he first read it, he was charmed of words because the old fashioned words delighted him (Steinbeck 97). He keenly read the stories of King Arthur, and together with his sister, they would visualize the towers of Camelot amidst the sandstone erosions alongside the Pastures of Heaven where his aunt resided. Twenty years down the line, he adopted Arthurian tropes besides chapter headings of his novel Tortilla Flat. Steinbeck in his career would travel to England to prepare how the Arthurian tales would be updated for modernity. His mission wasn’t complete until his demise but his Noble Knights and Acts of King Arthur were later published posthumously. As a teenager, John Steinbeck displayed a robust interest in writing and in his high school days, he would work until the

Natural Monopoly Essay Example | Topics and Well Written Essays - 250 words

Natural Monopoly - Essay Example With the pay as you go payment model, this system is bound to favor most companies and firms especially the small firms. As the usage increases so does the costs for example the charges would depend on the number of users as well as the number of transactions. The different benefits of SaaS have gone a step further to encourage the monopoly that is in the software development world. Saas implementation will allow for the IT (Information Technology) budget to go further as the costs are lesser as compared to the acquiring of traditional software. The people services in SaaS are also not underestimated. Another advantage that is fanning the SaaS flame is that it allows for better management of growth. There is also the aspect of the vendor being accountable as they are and will remain in contact with the user even after the purchase of the software (MultiMedia Communications). As the computer software is hosted at the vendor’s premises in SaaS, the support offered by the vendor on the software only goes further to encourage users to opt for this technology. The staffs of the vendor company are in a better position to offer the best support as well as maintenance on the software. The software can and is also upgraded often as they are in close contact with the client and can get to know the changing user needs and requirements. The close contact will enable the development of software that is very detailed and specific to the user’s needs. Traditional software applications have not done much to discourage monopoly in the software development world. Traditional software is expensive as its upfront licensing costs as well as the annual evergreen support costs are off the roof. All other costs including maintenance and management are provided for by the user, an aspect that many a company are running away from as they try to minimize their

Ambassador Theatre Group Research Paper Example | Topics and Well Written Essays - 500 words

Ambassador Theatre Group - Research Paper Example The theatre was founded by Howard Panter and Rosemary Squire in the year 1992 the couple has marvelous history of enthusiastic pursuits.   Sir Eddie Kulukundis is the life president of the group and has enormous contributions towards the revival of the art and entertainment industry in Britain. The love of the creative art was the driving force behind the concept of a fanatic couple, â€Å"Seventeen years ago a pair of theatre obsessive went into business together to build a theatre in Woking.† (Hoyle 2009). The theatre has now developed into a matchless huge corporation that operates worldwide from a mere innovation of two ambitious art lovers.The group not only successfully retain the successes achieved in the early years of the company but has shown a great caliber to build upon these early success Ashton (2009) has noted the same, â€Å"ATG, set up in 1992 by husband and wife team Howard Panter and Rosemary Squire, will dominate London’s West End, managing more t han 11,000 theatre seats.† Beyond this success story, the Ambassador Theatre Groups has an unparallel symbolic significance for art lovers to work hard and achieve the heights that Howard Panter and Rosemary Squire had never dreamed. The ATG group business is operating in several sector of the industry including the media production, theatre management and ticketing etc. The group achieved the stature of single largest theatre group from scratch as Nighingale states â€Å"That’s the challenge for Howard Panter and Rosemary Squire".

Corruption between inmates and correction officers Term Paper

Corruption between inmates and correction officers - Term Paper Example Interestingly, there is no formal definition of correctional corruption. However, the penal codes define corrupt acts to be: acceptance of honorarium, bribery, accepting sexual favors and improper influence; but, they do not authoritatively describe what constitutes corrupt. Corruption is always evident as an abuse of power, whereby individuals presume that the use of power leads to the achievement of a purpose other than what it granted. In correctional facilities, there are instances of promotion or hiring of a less qualified staff based on their relation with the supervisor. Some of the inmates may receive preferential treatment from the security personnel on the grounds that they serve as house trustees. A group of inmates may be denied their civil rights or privileges because of their faith or religion (Souryal, 28). On the other hand, use of oppression is also a form of corruption that is evident in correctional facilities. A warden may pile up charges on an inmate or an office r, which they did not commit, because of ethnicity or race. In some instances, officers and inmates may experience physical abuses, which are permitted by others, due to their different lifestyles. In the prison context, there are three metrics which generally define corruption, that is, Acts of Misfeasance, Acts of Malfeasance and Acts of Nonfeasance. Acts of misfeasance are the illicit acts, which the correction officers are supposed to undertake, nonetheless, they willingly contravene for personal gain. These acts are more often than not committed by high-ranking officers in the correctional hierarchy or by outsiders, who are linked to the prison facility through professional or political appointment. Generally, acts of malfeasance are committed by prison officers at the middle or lower management levels. These acts involve acts of misconduct or criminal acts, which the officers intentionally commit in violation of agency rules and regulations and/or state laws (Souryal 29). Acts that are in this category are trafficking of contraband, embezzlement, extortion, official oppression and the exploitation of inmates or their families for goods, money or services. Lastly, acts of nonfeasance involve avoidance or omission knowingly committed by prison officers who are responsible for undertaking such acts. These acts are common in the correctional facility despite an officer’s rank. There are two types of nonfeasance: an officer ignoring a prisoner’s violations of the institutional laws and the failure to report other officers of misconduct as a repayment of an earlier favor or personal loyalty. Additionally, there are other metrics that can be used to measure corruption in correctional facilities, which are drawn from the Path-Driven Taxonomy of Corruption Metrics. It is composed of four metrics, which are: Political-Economic-Social (PES) metrics; Public Administration (PA) metrics; Citizen Engagement (CE) metrics and Cultural (CU) metrics. In the c orrectional facilities context, the PES metrics will examine the general conditions and draw a parallel between situations or events, which make the occurrence of corruption to be very high in the prevention stage. In addition, it will also measure the existence or insight of existence of corruption in the correctional facilities; its different units and partners in the detection stage of corruption. Furthermore, the metrics will also focus on the perceived or existent actions to fight

((((MYCROLAB)))) group project Report in subject of NEW PRODUCT Essay

((((MYCROLAB)))) group project Report in subject of NEW PRODUCT MAMAGEMENT - Essay Example Market segmentation, targeting and positioning are the three major approaches which are applied by the marketing departments in their endeavors to achieve organizational goals. Of the three steps mentioned above segmentation is the first one to take on. In market segmentation, segment variables are identified and the market is segmented accordingly. The segmentation allows the company to focus on the demands of the targeted market and fulfill its demands. It seeks to differentiate between various segments of a market and addresses to the needs and requirements of each market. In this way they make products and introduce services which are specifically meant for that particular segment of the market only. There are various approaches that can be applied in the segmentation of market. Company would thus, be able to create its identity in all its major market segments. Different marketing and communication strategies could be applied for each segment keeping in mind, the respective cons umers in the segments. (Dickensin, 1987) The market is segmented according to the Business market segmentation. The segmentation has been done according to the following bases: geographic segmentation, customer type and buying behavior. Geographic segmentation gives us secondary segment which includes metropolitan and regional hospitals. Customer types and buying behavior usage patterns blend together to give us the primary segment -who are medical practitioners and local GPs- and tertiary segment including medical charities and humanitarian support organizations. In market segmentation, we have grouped customers and non-customers with similar characteristics. These characteristics include similar economic, biographic and usage behavior. Biographics are considered because Mycrolab is a health related diagnostic system and is mostly used by people in health services or people with health issues or health conscious. Moreover product related segmentation have also